RESUME
Purpose
I am an organized, assertive, multi-faceted Communications Professional seeking opportunities to use my skills in Digital Communications, Content Marketing, Client Relations, and Community Outreach to add value to an organization's goals and mission.
In addition to my Public Relations degree, I also hold certifications in Digital Marketing, Fundamentals of Media Relations, and Monetizing Engagement.
I am a focus-driven, ambitious individual who can work independently or collaboratively to effectively and efficiently accomplish objectives.
StrengthFinders Profile: Deliberative, Relator, Strategic, Achiever, Futuristic
Core Competencies:
• Microsoft Office Suite
• Social Media Marketing & Analytics
• Canva
• Public Relations
• Blog Content Development
• WordPress, Wix
• Client Relations
• Excellent Communication (Written & Verbal)
• Data Entry & Analysis
• Content Management Systems (CMS)
• AirTable, Asana, Slack, Trello, PoliteMail, Wrike
• Intranet Management and Development
• Content Marketing
• Community Outreach
Work
experience
Various Companies
Communications Specialist and UX Researcher
2020 - 2023
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Generated a content calendar for social media content.
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Utilized prompt engineering via chatGPT to create outlines for online content.
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Created social media content that yielded an organic click-through rate (CTR) of at least 2.04%.
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Conduct market research to identify and understand competitors.
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Utilized spreadsheets and test session transcripts to review user feedback. Managed meeting agendas, notes and minutes, and follow-up items. Synthesized insights and presented findings through slide decks.
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Served as liaison and built positive working relationships with Product Leadership and other cross-functional stakeholders.
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Documented project process through spreadsheets while managing timelines and deliverables.
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Utilized organization and self-initiative skills to collaborate on redesigning a website powered by machine learning.
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Designed a responsive website through the creation of discussion guides and usability testing scripts, note-taking from design studio sessions, and documenting actionable insights for iterative design.
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Designed a native app through market research specifically competitive analysis, documenting research results, participating in design studio sessions, and the creation of a framework for usability testing through guides and scripts which contributed to the iterative design process.
EveryDopeGirl
Blog Writer
2020 - 2021
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Created blog posts and sourced relevant news stories based on the subject given by the Content Director.
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Sourced and researched interview sources.
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Curated questions for interview sources.
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Drafted and published blog posts.
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Accurately coded blog posts for SEO.
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Promoted blog posts on social media.
Apache Corporation
Internal Communications Consultant
2019 - 2020
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Collaborated cross-functionally to coordinate all internal communications efforts for an oil and gas company; expertly utilized editorial management software (e.g., Air Table, Wrike, Photoshop) to develop and coordinate internal communications.
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Assisted with the dissemination of daily current event updates, such as those related to the coronavirus pandemic, via PoliteMail.
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Developed a communication plan that designated celebrations associated with oil discovery.
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Created campaigns through PoliteMail; utilized various functionality of the program to generate metric results of recurring communications, resulting in the ability to identify gaps/areas for improvement.
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Collaborated cross-functionally to draft and develop 65+ intranet communications; posted communications on knowledge management sites (e.g., Sharepoint) for ease of access and use; maintained file folder structure, nomenclature, and archived documents as necessary.
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Facilitated various employee engagement efforts; managed the submission and circulation of employee photographs.
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Managed a project centered around the redesign of the intranet and corporate website.
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Drafted the 2020 Safety and Wellness Calendar, which was in alignment with industry-related campaigns scheduled throughout the year; finalized 2019 editorial calendar over the span of two months.
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Created Weekly Digest for Houston Region, as well as Regional Communication Leads, and published via PoliteMail.
Brazosport College
BAM! Festival Public Relations Associate
2019
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Revised and distributed Media Advisory for a three-day inaugural film festival.
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Secured four placements in print and digital media over the span of one week.
PRSA Houston
Service Team Member
2019
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Led efforts related to the generation of a public service campaign for Houston PetSet, which focused on the communication, education, and resources related to animal welfare; participated in the identification of a key audience for the campaign; developed an inclusive and uplifting call-to-action.
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Fostered relationships with external stakeholders (e.g., community and animal rescue groups); collaborated externally to build media toolkits for animal welfare organizations.
Beauty Beyond Breast Cancer
Public Relations Associate
2019
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Spearheaded the creation of media alerts, press releases, PSAs, pitch letters, and calendar listings.
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Drafted engaging content; initiated event promotions via effective and knowledgeable social media (e.g., Twitter, Instagram, Facebook) management resulting in the generation of 350 impressions, which was a significant increase from the previous quarter.
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Constructed a media kit for a major annual event that hosted 150+ attendees.
Creighton University
Alumni Relations Intern
2013 - 2014
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Created a content calendar to generate and track Alumni Homecoming Weekend posts on Facebook.
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Facilitated analysis of 46 social media posts through Facebook analytics; generated 11,111 impressions by posting engaging content.
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Edited copy and disseminated communications for various events.
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Aggregated and organized alumni contact information via the utilization of Modules and Advance software.
Other Work Experiences:
Fort Bend & Houston Independent
School Districts
Secondary Instructor
2015 - 2019
● Planned and Implemented lessons that stress the importance of crafting messages in various ways to ensure all members of audiences were able to receive it
● Maintained documentation of data analysis and utilized data analysis programs to measure productivity results as well as determined problem-solving solutions if desired results were not met
● Formed positive relationships with parents, students, co-workers, and school staff
● Established accessibility with aforementioned interest groups by sharing contact information and responding within 48 hours to concerns or necessary clarifications
● Made use of positive relationships with interest groups in order to maintain an open line of communication if/when necessary to rectify behavior that was not conducive to a successful learning environment
● Corresponded with parents on upcoming events they wanted to participate/be aware of electronically
● Incorporated technology into lessons and activities to encourage the development of a globally-aware digital citizen
Ann INC.
Seasonal Sales Associate 2014 - 2017
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Utilized of customer service skills
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Maintained the organization of the store
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Assisted with the general store set up and operations.
Creighton University
Library Assistant
2009 - 2014
● Utilized software concerning CLIC, Workflows, computer maintenance, Inter-Library Loans, checking in new literature, digital scanning of theses, and printing journal articles preserved through Microfiche.
Baylor College of Medicine
Laboratory Intern
2009
● Studied yolk sac remodeling in endothelial cells of mouse embryos.
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Skills
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Microsoft Office Suite
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Social Media Marketing & Analytics
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Canva
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Public Relations
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Blog Content Development
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WordPress, Wix
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Client Relations
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Excellent Communication (Written & Verbal)
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Data Entry & Analysis
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Content Management Systems (CMS)
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AirTable, Asana, Slack, Trello, PoliteMail, Wrike
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Intranet Management and Development
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Content Marketing
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Community Outreach
Education
Certifications
Creighton University
2009-2014
Bachelor of Arts in Journalism: Public Relations
Minor in Globalization and Cultural Issues.
Adweek and IBM Watson
2020
Monetizing Engagement
Muck Rack
2020
Fundamentals of Media Relations
General Assembly
2020
Digital Marketing Certification
Texas Teachers
2018 - 2023
Standard Teaching Certification in ELAR 4-8 and ESL
HootSuite
2013
HootSuite Professional